Rethinking airline business models
Rossy, Julian
Kurzformat
Rethinking airline business models / Julian Rossy/Andreas Wittmer/Erik Linden - Zurich, St. Gallen , [2019]
XI, 113 Seiten : Illustrationen ; 22.5 cm x 11.5 cm
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Zürich, ZB, Weitere Sammlungen, DA 87422
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Zürich, ZB, Verlagsbucharchiv, VAR 147: 2019:22
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| 264 | 1 | |a Zurich |a St. Gallen |b Dike |c [2019] | |
| 300 | |a XI, 113 Seiten |b Illustrationen |c 22.5 cm x 11.5 cm | ||
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| 490 | 1 | |a CFAC - Schriften zur Luftfahrt |v volume 14 | |
| 490 | 1 | |a CFAC - the aviation series |v Bd. 14 | |
| 500 | |a Masterarbeit von Julian Rossy unter dem gleichen Titel vorgelegt (St. Gallen, Mai 2018) | ||
| 504 | |a Bibliogr. | ||
| 504 | |a Literaturverzeichnis | ||
| 520 | |a While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called <<convergence of models>>, this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models – low-cost, full-service, regional and leisure – into components and patterns, resulting in a skeleton called <<Airline Business Model Framework>>. This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines' employees and aviation professionals to understand their business and compare themselves to competitors. | ||
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| 690 | |a Airline Business Model Framework; Andrea Wittmer; Aviation Serie Hrsg.; Dr. Andreas Wittmer; Julian Rossy Andreas Wittmer Erik Linden Umdenken; Prof. Dr.; Roland Müller |2 idssg-J | ||
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Basisinformationen
Signatur:
-
Zürich, ZB, Weitere Sammlungen, DA 87422
-
Zürich, ZB, Verlagsbucharchiv, VAR 147: 2019:22
Ressourcentyp:
Alte Drucke und Rara
Titel:
Rethinking airline business models / Julian Rossy/Andreas Wittmer/Erik Linden
Erscheinungsangaben:
Zurich, St. Gallen, Dike, [2019]
Physische Beschreibung:
-
XI, 113 Seiten: Illustrationen; 22.5 cm x 11.5 cm
Serie:
CFAC - Schriften zur Luftfahrt; volume 14
CFAC - the aviation series; Bd. 14
Hierarchie/Kontext
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Inhalt und innere Ordnung
Inhalt:
-
While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called <<convergence of models>>, this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models – low-cost, full-service, regional and leisure – into components and patterns, resulting in a skeleton called <<Airline Business Model Framework>>. This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines' employees and aviation professionals to understand their business and compare themselves to competitors.
Anmerkungen
Allgemeine Anmerkung:
Masterarbeit von Julian Rossy unter dem gleichen Titel vorgelegt (St. Gallen, Mai 2018)
Sprache, Schrift:
Englisch
ISBN:
3038910945
9783038910947; Broschur
Identifikatoren
Systemnummer:
991001107219705501
Andere Systemnummer:
-
(swissbib)227861302-41slsp_network
-
227861302
-
(IDSBB)007076870DSV01
-
(RERO)R008910895-41slsp
-
(IDSSG)001041529HSB01
-
(IDSLU)001374446ILU01
-
(NEBIS)011402328EBI01
-
(OCoLC)1090776951
-
(ALEX)bv9925990205001791
-
(EXLNZ-41SLSP_NETWORK)991001107219705501
-
(41SLSP_UZB)990114023280205508